EA hopes that the Call of Duty war will help Battlefield

EA hopes that the Call of Duty war will help Battlefield
EA hopes that the Call of Duty war will help Battlefield
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games
September 20, 2022, 15:08

author: Kamil “grim_reaper” Kleszyk

Where two are fighting, the third is benefiting. This proverb may soon perfectly reflect the conflict between Sony and Microsoft. And the winner of this war may actually be the Battlefield shooter series.

Image source: dice.se

Recent weeks have been a series of reports about the conflict between Sony and Microsoft. It was inspired by the willingness of the American giant Activision Blizzard announced at the beginning of the year. The Japanese corporation puts exceptional resistance to the record-breaking transaction, according to which the contract, and thus the possible exclusivity of the Call of Duty series, may have a negative impact on the gaming industry.

While gamers are primarily upset by all this fuss, it seems there is one man who would not mind if Microsoft one day decided to make Coda with its exclusive title. Andrew Wilson, CEO of Electronic Arts, believes the exclusivity of the Xbox shooter could be a big deal for the brand Battlefieldwhich is available on all gaming platforms (via Gamespot).

In a world where questions about the future may arise Call of Duty and on which platforms it can be released and on which not, being platform agnostic and completely cross-platform Battlefield this is a great opportunity in my opinion Wilson told Goldman Sachs.

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It’s hard to disagree with this position of the head of Electronic Arts. However, after the recent, quite weak years for the brand (especially due to the unsuccessful Battlefield 2042), the brand must meet a number of changes that will again attract the attention of shooters.

I don’t think that in the last two installments (Battlefield – editorial note) we have delivered this in the way we should. We still have a lot of work to do. But at the core, it is an unusual IP. In the entertainment world, we see big brands resilient. We also saw films that did not live up to great expectations. Star Wars might be one such franchise. And then you can see what happens when the right creative team is involved, how they can completely change and develop the brand. And I think we just have an amazing creative team committed to development Battlefield – added.

Will the cult shooter really benefit from possible exclusivity? Call of Duty? Perhaps we will find out about it in a few years. Before that happens, EA and DICE will have to do a lot of good work. However, it will not be so easy after Lars left the Swedish studio “Mr. Battlefield “Gustavsson – a veteran of the company, who was associated with the popular series for 22 years.

The article is in Polish

Tags: hopes Call Duty war Battlefield

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