The Polish national team played qualifying matches for the 2024 European Football Championship between March 24 and November 17, 2023. The average audience for broadcasts of matches shown on Channel One (one match was shown by sister Channel Two) was 3.30 million people. This translated into 26.41 percent. share in the television market among all viewers, 30.30 percent in the 16-49 group and 28.93 percent in the 16-59 group – according to Nielsen Audience Measurement data prepared by the Wirtualnemedia.pl portal.
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The seven matches shown on TVP Sport (the station did not show the Albania-Poland match, at that time TVP Sport was broadcasting the Poland-Belgium volleyball match) were watched by 1.18 million people, which gave the station 9.42% and 10.33% respectively . and 9.97 percent participation (data from TVP1 and TVP Sport should not be added up because both stations did not broadcast all matches simultaneously).
The biggest viewership on TV was the Poland-Albania match on March 27, which was watched by 4.33 million viewers. The match ended with the victory of our team with a score of 1 to 0.
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Second place went to the rematch between both teams, played on Sunday, September 10. The Albania-Poland match was watched by 3.86 million people. It ended with Albania winning with a score of 2 to 0 (Jakub Kiwior scored for Poland, but the goal was disallowed).
In turn, on TVP Sport the biggest hit was the rematch between Poland and the Czech Republic (1.26 million).
The Polish national team in the Euro 2024 qualifiers is currently third in group (E) with 11 points. The final position will depend on the remaining two group matches, which will take place on November 20. At the moment, it is already known that Poland did not qualify for Euro 2024. Our team’s only chance is to win the play-offs.
Matches of the Polish national football team as part of the Euro 2024 qualifiers were also shown live on Polsat Sport Premium (the channels are not covered by NAM monitoring). Telewizja Polska granted Polsat this sublicense because it has exclusive rights to show our team’s matches, but cannot use those relating to paid stations (TVP Sport has been available on terrestrial television since mid-2018).