Justyna Kulka’s joining the Supervisory Board of Polsat was confirmed by Wirtualnemedia.pl Tomasz Matwiejczuk, the company’s spokesman.
– At the same time, the supervisory board decided to entrust Justyna Kulka with supervision over programming matters in all our channels. Justyna will therefore supervise programming issues at Telewizja Polsat – according to internal information sent to Polsat employees, which we obtained.
Polsat cannot count this autumn as successful in terms of programming – new reality shows prepared for the new program director, Edward Miszczak “Temptation Island Poland” and “Real Housewives. “Wives of Warsaw” was not a successand (after three weeks it was moved to a later time). According to Nielsen data, Polsat’s share in the period from September 1 to October 19 this year. in the commercial group 16-59 it was 7.26%. (6.68% less than a year earlier), which gave the station second place after TVN.
– Of course, there were programs that just didn’t work out. It is clear that they are below our expectations. We reacted relatively quickly. Programs were canceled or changed their bands, and costs were reduced – this is how Stanisław Janowski, president of Telewizja Polsat, recently commented on the results of the autumn schedule.
In mid-October this year Polsat took “Cabaret Live” off the air, but this had nothing to do with its viewership (Polsat did not reveal the reasons). However, it had a negative impact on the station’s results, because it is one of Polsat’s most popular positions.
On Thursday, Shownews.pl wrote about removing Edward Miszczak from work on creating the spring schedule, which is also confirmed by our informants. – Edward Miszczak is still responsible for programming issues at Telewizja Polsat – a Polsat spokesman told us.
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According to unofficial information, the preparation of the spring schedule was to be entrusted to the president, Stanisław Janowski, and Katarzyna Wajda, deputy program director, i.e. Miszczak’s deputy, and previously Nina Terentiew’s deputy. Miszczak was to be given the role of a consultant.
Who is Justyna Kulka?-
Justyna Kulka has been associated with the Polsat Plus Group since 2012. In Polkomtel, the operator of the Plus network, and Cyfrowy Polsat, he serves as the director of the marketing strategy departmentwhere he is responsible for preparing and implementing a strategy for the B2C market, introducing and developing the SmartDOM program as a “home” service strategy, creating new “home” solutions based on the group’s potential, as well as managing the subscriber equipment portfolio.
Since April 2018, Kulka has been a member of the management board of Plus Bank, where he is responsible for the commercial department, and since June 2018, he has also been a member of the supervisory board of Netia. In April 2019, she joined the management board of Polkomtel.
This spring Justyna Kulka joined the supervisory board of PGE PAK Energia Jądrowawhich is a joint venture of the state-owned PGE and ZE PAK, whose majority shareholder is Zygmunt Solorz.
Previously, Kulka worked in other telecoms: in 2008-2012 she was the marketing director of the business market at Play, and in 2001-2008 she worked at Polska Telefonia Cyfrowa (currently T-Mobile Polska), among others. as head of the transactional products department and the content and partner management department.
Composition of Polsat’s supervisory board
The vice-chairmen of the supervisory board of Telewizja Polsat are Zygmunt Solorz’s sons: Tobiasz Solorz and Piotr Żak. The body also includes: former program director of Polsat Nina Terentiew, Jarosław Grzesiak, Maciej Stec, Mirosław Błaszczyk, Józef Birka, Aleksander Myszka.