In January 2023, PKN Orlen plans to complete the rebranding of about 100 fuel stations taken over from Lotos – this applies to both the concern’s own stations and franchised ones. The company also announced that it is not planning to close any Lotos stations due to their location in the vicinity of Orlen’s branches. The acquired Lotos stations will have the same offer as other stations in the Orlen network. Hungarian MOL is also working on the rebranding of the acquired Lotos stations. There are 417 branches across the country.
MOL instead of the Lotus. Rebranding of the petrol station
How do you rate the change of the Lotos brand to Orlen?
normal business, the stronger brand stays
I understand the consequences of the takeover, but the Lotos brand could stay
negatively, it is a waste of the value of a recognizable and valuable brand
As part of the remedial measures related to the takeover of Grupa Lotos by PKN Orlen, and adopted by the European Commission, Orlen undertook to sell retail stations in Poland, constituting approx. 80 percent Lotos network, and supplying these stations with motor fuels. The rest of the stations went to PKN Orlen.-
The Orlen brand will replace Lotos at petrol stations
Hungarian MOL took over 417 Lotos petrol stations located in Poland for the amount $ 610 millionand PKN Orlen 185 stations from the MOL Group’s portfolio in Hungary and Slovakia for a total price of approx. EUR 229 million. MOL thanks to the acquisition of over 400 petrol stations in Poland will become the third largest player on the retail fuel sales market in Poland. Additionally, a conditional agreement was concluded for the supply of motor fuels, which will be valid for a period of up to eight years.
Orlen takes over the power of Lotos Kolej. Concerns about the consolidation of railway companies
MOL instead of the Lotus. Hungarian brand on the Polish market
PKN Olren wants to own PKN in our region by 2030 3.5 thousand petrol stations. Currently, the Orlen retail network consists of 2,885 stations. The development of the Orlen Group’s network will take place primarily abroad – the share of foreign stations in the entire network will increase from 37 percent to above 45 percent
A lawsuit against the merger of Orlen and Lotos. Shareholders against the merger
In July 2022, the Hungarian concern announced that the MOL brand will appear on the Polish market earlier than it is stipulated in the contract. Pursuant to the concluded agreement, MOL is entitled to use the Lotos brand for five years. However, Hungarians plan to introduce their own brand earlier than it would appear from the provisions of the contract. The MOL brand on the acquired stations may be introduced within one year from the completion of the transaction.